Have you been asking yourself, “Why isn’t my website ranking high on Google’s first page?” You are not the only one. Many businesses are asking themselves the same question. If you are not familiar with how Google ranks their search results, you are probably at a loss for what to do to rank higher in searches.
Why Rank High?
How often do you click through to the second page of a Google search or even the fifth page to find what you are searching for? It is probably a very rare occurrence. Studies have proven that the majority of search engine users will not click through to the second page of results. With the continued advancement of technology, the average consumer tends to be more impatient when it comes to finding answers on the web and will choose to click-through links that are ranking high on Google. You probably don’t even notice that you are doing it because you will typically find an answer within the first few search results. That’s because Google is good at its job. Its search engine algorithms very rarely disappoint users. To make sure you are at the top of your game as well, SEO tactics need to be implemented.
What is SEO?
SEO is an acronym that stands for Search Engine Optimization. To rank high on Google, SEO tactics will need to be implemented. The use of its tactics assist businesses in optimizing their websites to gain higher rankings in Google’s search engine results. SEO focuses on boosting quality organic traffic to your website. Keywords are selected that are relevant to your business that your targeted audience is likely to be searching for. SEO helps Google understand what your website is all about so that it can direct the right visitors to your site. Google tells them that you are good at what you do.
Utilizing SEO doesn’t have to be a huge undertaking. Once you’ve got the basics down you can start implementing the tactics on your website. If this proves too much, there are plenty individuals and companies who specialize in SEO that you can collaborate with.
