What Is Inbound Marketing?
When you are looking to capture your audience’s attention, you want to provide them with answers to their questions and solutions to their problems. This builds audience interaction, trust, and [...]
How the Pandemic Affects Marketing
We have seen businesses take detrimental hits during the spread of the coronavirus (COVID-19). As ways of shopping and consuming information have adapted to the pandemic, business and marketing [...]
How to Make Great Video Ads – 3 Step Process
Video ads are some of the most engaging and successful methods to advertise to consumers. A lot of people prefer to watch a video as opposed to reading just a bit of copy and looking at a still [...]
What is Facebook Messenger Customer Chat?
Many business websites use chat tools to power customer service. Sometimes these chat tools are manned by humans, but are often run by bots. Facebook Messenger has been changing the way [...]
Facebook Messenger Ads and the Customer Journey
Facebook Messenger ads are the newest form of advertising offered by Facebook. Messenger ads are innovating how brands engage with their customers. Before Facebook Messenger, businesses had to [...]
What the Facebook Cambridge Analytica Fiasco Means for Advertisers
A Facebook fiasco has garnered a lot of uneducated backlash from the media and public. Over 50 million users’ profile data was mined with a quiz app created by a University of Cambridge [...]
More Meaningful Interactions For Facebook
Facebook is turning 14 years old this year. It has evolved into the most popular social media platform with the largest number of daily active users. Facebook has grown from a small platform for [...]
Facebook Pre-Roll Ads Might Be in Our Future
Pre-roll ads are those annoying ads that play at the beginning of a video you are watching online. You are probably familiar with the ones on YouTube. Most people are not fond of these ads [...]