Blog Archives

When you are looking to capture your audience’s attention, you want to provide them with answers to their questions and solutions to their problems. This builds audience interaction, trust, and [...]

We have seen businesses take detrimental hits during the spread of the coronavirus (COVID-19). As ways of shopping and consuming information have adapted to the pandemic, business and marketing [...]

Video ads are some of the most engaging and successful methods to advertise to consumers. A lot of people prefer to watch a video as opposed to reading just a bit of copy and looking at a still [...]

Recently I have been scouring social media sites for influencers to help promote awareness of a product. Influencer marketing is one of the newest and one of the most successful forms of content [...]

Our marketing agency – Tech Advocate Group – isn’t the biggest in Baton Rouge. No, we don’t have a massive workforce – there’s only about 10 of us, counting me [...]

If you haven’t been paying attention to the news (who can blame you), you may have missed that Apple gave everyone the gift they’ve been waiting for: admitting they’re slowing [...]

Buying a house is a big deal. For most people, it’s right up there with purchasing your first car, getting married, having a child – I mean, it’s a significant commitment. When [...]

Mobile shopping reaches a new level in the GM Marketplace. General Motors’ new Marketplace feature is the new way to purchase on the go. It will supposedly allow drivers to order food, gas, [...]

Any business model goal is to earn and retain consumers. It’s easy to get one consumer to buy from your once, but how do you promote consumer loyalty. Consumer loyalty can ensure continued [...]

Apple has released two new phones since September of this year. The iPhone 8 was released on September 22, and the iPhone X was released today on November 3. In my humbled iPhone disliking [...]