Search. Engine. Optimization.

Being found by new customers is the most important part of any business. If no one knows you exist, then you don’t. Thus, the importance of Search Engine Optimization (SEO). SEO is an important part of every business because it helps you organically show up in searches such as Google. How it works is simple: Identify the keywords customers in your industry search for Create relevant content with those keywords Start organically ranking on search engines Get new customers While it sounds simple, it can be complicated and overwhelming. There are a lot of rules involved in SEO and, if you don’t understand how search engines rank you, you may not be reaching your potential. The first hurdle is finding out what people within your industry are searching for online. Once you figure out what customers are searching for, you can start creating content that focuses on those keywords. The type of content you will be producing could be anything from blogs to advertisements, to posts, and anything else focusing on or centered around your desired keywords. The big positive here is that trying to rank for a set of keywords forces you to produce content that is valuable, trustworthy, and knowledgeable. Google will crawl the internet looking for your keywords and analyzing your content. Based on how relevant and helpful it, they will give you a score that determines your rank. If you put out content that nobody is clicking on, sharing, spending time reading, etc., Google will notice this and assume your content isn’t outstanding. The ranking system of SEO is what’s confusing to a lot is where a lot of confusion arises. Finding keywords and pumping out content based on that isn’t enough. You need to understand your audience and provide them with a valuable experience. You have to become a thought leader in your industry, sharing knowledge and becoming a cornerstone of understanding and trust. You may not think Google will be able to tell if you’re going into this half-cocked trying to make money but, trust us, it will. Because of the confusing and overwhelming nature of SEO, we like to make our process very transparent. A lot of agencies are given a budget and do not regularly report on their progress. It is a dangerous game to play because it takes advantage of the fact that not everyone understands SEO. In our process, we do all the heavy lifting: using programs to figure out what your audience is searching for as well as helping you produce content to improve your keyword ranking. Through every step of the process, we check in with you and let you know what we’ve done, what we’re doing, and what we’re going to do. We’re fully transparent with our failures and successes, so you can feel comfortable knowing you have a knowledgeable team behind you producing results.

As times goes on, new pages and sections of the website are slowly added. Growth-driven design lets you work on the site over time, without having to stall the entire process or wait for everything to be ready for launch. Growth-driven design is particularly useful when it comes to a rebrand, as you can change things throughout without having to shut down the site as a whole or redirect traffic.

Choosing between the two depends largely on what you want, how much time you have, and how you want to approach additional content. Traditional web design is slower but uses that extra time to refine details. Growth-driven web design moves faster but requires upkeep and monitoring to make sure everything is getting added effectively and efficiently.