Facebook Messenger Ads and the Customer Journey
Facebook Messenger ads are the newest form of advertising offered by Facebook. Messenger ads are innovating how brands engage with their customers. Before Facebook Messenger, businesses had to [...]
Choosing the Right Facebook Ad Format
Facebook’s advertising platform is an easy to use platform and a simple outlet to implement into your business’s marketing strategy. The difference between a successful campaign and a mediocre [...]
What the Facebook Cambridge Analytica Fiasco Means for Advertisers
A Facebook fiasco has garnered a lot of uneducated backlash from the media and public. Over 50 million users’ profile data was mined with a quiz app created by a University of Cambridge [...]